"Embrace, being a South African developed single ERP System, offers the added benefit of understanding the South African market as well as facilitating support to its clients."   

The Embrace end-to-end business solution gives Criterion Equipment a real time 360° view of the entire business, streamlining and automating core processes, such as rental, sales, service, invoicing, delivery and collections.

Merck is a leading science and technology company in healthcare, life science and performance materials. Merck South Africa is a local subsidiary and has been active in the Sub-Saharan Africa Region since 1971.  Embrace was first implemented in 1991 to meet their complex, challenging and cutting edge business requirements.

The Caital Equipment Group (CEG)  – a division of Invicta Holdings LTD consists of local and international companies and divisions focusing on the importation and distribution of Capital Equipment, with a distribution network of over 152 outlets which operate in the supply of agricultural, construction and forklift equipment with a strong spare parts base. 

Questions are frequently asked about the benefits of implementing and running a fully integrated, single ERP software solution as opposed to purchasing application software based on a best-of-breed "bolt-on" solution approach. The simple answer is that a business solution is only as strong as its weakest integration.